Sheila O’HARA

Senior Retail Industry Solution Architect @ IBM France

Sheila has been working in the IT Industry for nearly 20 years. Her carreer wardrobe is full of numerous hats that she has worn throughout the years: developer of enterprise social software solutions, services and support manager and currently IT solution architect with a focus on the retail industry. She loves her current role that allows her to mix two topics she is passionate about, technology and retail. In the IBM Global Industry Solution Center where she works in Paris, she provides technical demonstrations and industry guidance to customers.
She explains and demonstrates on a daily basis how IBM technology and their AI Platform can help to differentiate with insights, personalize customer engagement and innovate rapidly. Her current focus is the use of Artificial Intelligence in the fashion industry. In particular how AI can help create more relevant and desirable collections faster and also enhance the shopping experience. Being Irish means she loves connecting with people. She is also active in activities promoting science and technology in schools and helping women in the workplace develop confidence and leadership.